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Brand Enthusiast

Client

Vitro/Toyo Tires
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Shot at the beginning of the pandemic, before vaccines, this production was a true road trip adventure. The director, Keith Rivers, the team he put together, along with Tempt Media, worked so hard in uncharted locations and work conditions to bring to life the adventurous spirit of the people, their vehicles and tires, in this off-road community. It was challenging work, but a pleasure to be part of at a time when the future of production – and so much else-was uncertain.

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